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I look forward
to the opportunity
to lecture on
Gotoku
Management
in countries around the world!
01.Gotoku Management
Shuhei Namekawa provides practical insights and methods to help
executives and business leaders address their challenges through
Gotoku principles and Eastern philosophy.
In his lectures, he introduces management techniques based on the Five Virtues (Jin -
Benevolence, Gi - Righteousness, Rei - Courtesy, Chi - Wisdom, and
Shin - Trust) and delves deeply into how to foster organizational
growth and develop one's presence as a leader.

02.Ichijitu-Issyou - One Day One Life
Based on the Eastern philosopy of “living each day as if it were a lifetime“, Shuhei Namekawa shares how he has applied this teaching in his own life. He deeply explores how to overcome daily challenges and bring purpose and meaning to both business and life.

He is also delivering a speech about Ichijitsu-Issho in TEDx Talk.
In this TEDx Talk, I focus on the way of being rooted in Ichijitsu-Issho, emphasizing the importance of “living each day as if it were a lifetime“, a lesson I learned based on Eastern philosophy through daily life with my family, including daughters, who have been diagnosed with spinal muscular atrophy type 1, a severe illness.
I explain how, by following 5 steps, abundance on a whole new level, including, money, human connections, love, and opportunities are naturally drawn to the person and the organization in due course.
Examples of Talk Themes for Lectures
● What is needed to achieve both material and spiritual fulfillment
● Practical know-how for implementing Gotoku in organizations
● Mindsets for improving individual lives and business performance
● Four key lectures for leaders to develop an unshakable mind
● How to improve performance by focusing on "the here and now"
● The concept of "I am the source"
● Five key points to achieve true success

Results
Through our program, companies that have practiced Gotoku
have achieved improved employee engagement and enhanced
business performance.

Noritsugu Yonezawa
President and CEO of Serendipity Inc.Management Consultant
I realized that I was lacking the ability to truly empathize with the feelings of the person in front of me and to wholeheartedly serve them.
Until now, I had been looking at my work through the lens of whether it would be profitable or not. However, under Mr. Namekawa’s guidance, I learned the importance of dedicating the same energy to serving the person in front of me, whether the job is worth 1 yen or 100 million yen.
By studying the 2,500-year-old structured discipline under Mr. Namekawa and practicing it for six months, I was able to build stronger bonds with clients and deepen my own humanity.
As a result, business metrics improved,
and I successfully achieved business expansion.

Hiroyuki Fukano
Representative Director of the General Incorporated Association Glocal Solutions Japan
I often found myself questioning my previous way of being and doing things.
Despite managing my company with great effort, I couldn’t shake the constant fatigue and felt a sense of contradiction within myself. To overcome this, I sought consulting from Mr. Namekawa.
Additionally, I realized that I had not been engaging with the people in front of me on a human level.
Under Mr. Namekawa's guidance, I began to prioritize empathizing with others' feelings and started offering free consultations to businesses.
By dedicating myself to serving others, I started receiving introductions to various companies, and the number of businesses choosing to work with me increased.
I was also approached by large organizations and companies that I hadn't been able to connect with before, allowing me to have experiences I had never had before.

Mitsunobu Abe
Outside Director of JapaneseCompanies
I am now 70 years old, and as I have aged, I found myself increasingly bound by fixed ideas.
The things I had believed to be right throughout my life were difficult to let go of, and this created a sense of struggle and frustration within me.
Moreover, I realized that I didn’t often have the mindset of "dedicating myself to others", as there was always some sense of gain or loss involved.
After meeting Mr. Namekawa, I was taught a broader way of living.
As an outside director, I became able to offer advice from various perspectives.
Until then, I had been working based on my own sense of what was "right," but I realized that there are many different directions of "rightness," which helped me remove my fixed ideas.

Naoki Sakurai
CWO of S-Works Inc.Coach & Training Instructor
There was a part of me that couldn’t fully commit when taking on various challenges.
I struggled with the paradox that when I approached people solely to gain sales or connections, things often didn’t go well.
Mr. Namekawa gave me advice from a perspective I had never considered before, and it was so shocking that it felt like a blow to the head.
By carefully applying Mr. Namekawa’s teachings in my work, business metrics began to improve, and there were instances where a single promotion generated the equivalent of my entire annual income from the previous year.
I was able to approach clients with a mindset of wholehearted dedication, which allowed me to move beyond simple transactions and develop deeper, more meaningful relationships.
voice
From Mr. Namekawa, I learned not only the important way of being as a businessperson rooted in Teiougaku (the study of leadership) but also practical methods to apply it. He provided insights into profound questions—such as ‘What does work mean to you?’—questions that are often difficult to ask but critical to reflect on. I always gain so much from his teachings.
International Executive CoachViranti Noriko Makino
Mr. Namekawa has an incredible personal charm. It’s rare for a man to admire another man, but there’s no other way to describe it—I was truly captivated by his unique and profound presence. I’ve never met anyone before who made me think, ‘I want to become someone like him.’
K.M.